I’m Jack Canfield.
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Best known for being the co-creator of “Chicken Soup For The Soul Series”, which has sold over 500 million copies in 41 languages around the world, and as a featured teacher in the blockbuster movie “The Secret”, and from my latest best selling book “The Success Principles: How to Get from Where You Are to Where You Want to Be”, which contains 64 powerful principles that anyone can use to achieve the success, the happiness and the fullfillment that desire.
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I’m delighted to share with each of you that I’ll be with all of you in person soon, as I’m coming to Dubai, Mumbai and Bangalore in April for my premier visit for a live public seminar to your beautiful cities to conduct a half day inspirational seminar and transformational seminar, The Success Principles, with my business event partners Goutham and Ram of the Right Selection Group and their India partners Scion Masterminds and The Ideas Exchange.
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I encourage each of you to attend and enjoy the benefit of a life changing experience, cause I’ll be sharing with you simple, powerful and practical techniques to be successful starting with taking 100% control of your life and then taking personal responsibility for your success.
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In that first principle, which is one of about 20 that I’ll cover that day,I teach a formula called E+R=O. That stands for “events” that occur. You then have a “response” to that event and that equals an “outcome”.
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What happens when people don’t get what they want, meaning they don’t the outcome they want, they complain about the events, rather than taking responsibility to change their response.
We blame the government, we blame the Prime Minister, we blame other countries, we blame the economy, we blame the weather.
What you ultimately have to do if you want to have a different outcome because the E’s not going to change, you have to change your response. And there’s only 3 kinds of response that we have any control over.
Our thoughts. The images we have in our mind, which are the pictures that go through there, and our behavior which is what we say and what we do.
Now, there are 3 really ineffective responses that most people participate in. It’s called BLAMING, COMPLAINING and MAKING EXCUSES.
And, when we blame other people we feel better… But it does not change the outcome. When we complain, it doesn’t change the outcome. When we make excuses, it doesn’t change the outcome.
So, what we have to do is, we have to replace the negative behaviors that are not producing what we want… with creative thinking, new ideas, new thoughts, new images.
I’ll give you an example of a friend of mine that I trained. His dealership. He has a Lexus dealership in California where I am. And, he, during the first Gulf war had a recession. Partly caused by the war, partly caused by the economy that came after that, and so forth.
But, people were not coming in to buy high end cars. And as a Lexus dealer, they were losing business. He got his staff together and said, “Look, we could blame the Government, we could blame the world, we could complain about the situation, complain about the economy… which is what most people will do.
But, we’re going to do something different. We’re going to “change” our response and do something different than what we have been doing. Because sitting here, putting ads on paper, waiting for people to come in… It’s not working!
What we have to do is… Do something different…
So, they talked about what are some of the different things they could do. They came up with 3 ideas. One of them worked… And this is what it was:
They stopped waiting for people to come in. They started taking their cars (fleets of cars 5,6,7 with sales people), and they could go where the people could afford to buy a luxury car were hanging out.
Country Club, Golf Courses, Yatch Bases, Polo Matches, Parties in Beverly Hills, West Lake Village, Marina Del Ray, where the wealthy were living, and they would go into a party or an event and introduce themselves and say,
“Hi, what’s your name.”
The person would say, “Bob”.
“So, what do you do Bob.”
“I’m a banker… I’m a lawyer… I’m a doctor…”
And eventually they would say, “What do you do?”
“I’m a Lexus dealer. Have you ever driven a Lexus?”
And they would say, “No”.
And he would say, “We have a LS430, LS460 today outside. Would you like to come and take a test drive. And they would say, “Sure, why not!”
And, so — they get them in the car and all of a sudden there were in this luxury car with leather seats, nice smell, the seats go back and forth, and they have an air conditioning system that not only put air in the air, but also blows up through the seats to keep you cold in the warm weather and keep you warm in the cold weather. The mirrors in the side tilt down when you go into reverse, so you can see the curbs, so you don’t hit it with your tyres. When you park, the mirrors come in, so that no one knocks them off when they’re parking. You’ve got a GPS system in the car. You have a little television that shows you what’s happening when you’re in reverse, and all kinds of wonderful functions.
But, the one that was most cool was called, “Concierge System”. Push a little button, and all of a sudden on comes a voice that says, “Hello Mr.Canfield, where are you? We have you on GPS. Looks like you on the 101. How can I help you?”
“Well, I’m here with Mr.Jones, and he loves Mexican food, and I thought, if you knew there was a Mexican restaurant anywhere…”
“Let me look…”
About 30 seconds later, he says, “There’s one just 2 exits up from where you are.”
And, so, hit a little button, make a reservation, go over to the restaurant, press the clamp, bring him back to the event.
Within 2 weeks, 65% of all the people they were doing that were buying new Lexuses.
Think about this…
Have you ever driven or test driven a new luxury car and then got back into your old car? You know how that feels…?
All of a sudden your car is not good enough!
So — this is just one idea at how you can apply E+R=O.
There are many little changing principles that we’re going to teach you about, that are transformational. That you will learn in your life and in your business to create the results you want.
I promise you it’s a very powerful seminar. But, till I arrive in Dubai or Mumbai or Bangalore to be with you, I would like to give you a gift to start and join the experience and the benefits of learning The Success Principles, right away!
So, please go to the website at www.RightSelection.com and signup to receive my Success Principles 21 Day Mentoring Program free of charge.
I look forward to seeing all of you with your families, colleagues, and your friends at the seminar on April 10 at Dubai, April 12 in Mumbai, or April 14 in Bangalore.
So — with love and blessings for a more successful and abundant life.
I’m Jack Canfiend.
Looking forward to seeing you!
Jack Canfield, the No.1 Success Coach in America is coming to India this summer. Meet him LIVE at Mumbai (April 12, 2012) or Bangalore (April 14, 2012).